jump to navigation

Science and Empirical Generalizations June 12, 2007

Posted by jyu in Qualifying.
trackback

EG is a pattern or regularity that repeats over differnt circumstances and that can be described simply by mathematical, graphic or symbolic methods.  A pattern that repeats but need not be universal over all circumstances.

Science is a process in which data and theory interact to produce higher level explanations.  It consists of (1) empirical generalizations and (2) generalized explanations of EGs.

Marketing science is a process that involves EGs, generalized explanations, as well as testing and revision or extension of the generalized explanation.

A higher level explanantion will reduce as a special case to a lower level explanation, and it will possibly suggest the existence of additional phenomena.

Example:  Bass Model is an EG of the difussion of innovations.  GBM is a higher level theory.

Advertisements

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: