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Science and Empirical Generalizations June 12, 2007

Posted by jyu in Qualifying.

EG is a pattern or regularity that repeats over differnt circumstances and that can be described simply by mathematical, graphic or symbolic methods.  A pattern that repeats but need not be universal over all circumstances.

Science is a process in which data and theory interact to produce higher level explanations.  It consists of (1) empirical generalizations and (2) generalized explanations of EGs.

Marketing science is a process that involves EGs, generalized explanations, as well as testing and revision or extension of the generalized explanation.

A higher level explanantion will reduce as a special case to a lower level explanation, and it will possibly suggest the existence of additional phenomena.

Example:  Bass Model is an EG of the difussion of innovations.  GBM is a higher level theory.



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