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Store Price Formats June 10, 2007

Posted by jyu in Qualifying.
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Bell and Lattin (1998) – Why “large basket” shoppers prefer EDLP?”

–Consumer shopping behavior (as defined by average size of the shopping basket and the frequency of store visits) is an important determinant of the store choice decision when stores offer different price formats

–EDLP stores get a greater than expected share of business from large basket shoppers; HILO stores get a greater than expected share from small basket shoppers.

–Large basket shoppers are relatively price inelastic in their category purchase incidence decisions and price elastic in their store choice decisions.

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