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To-Go Ideation May 25, 2006

Posted by jyu in Uncategorized.

Lisa invited me to an off-site meeting about To-Go Ideation today.  It's the first ideation meeting I've ever been.  I've learned in the textbook that any new product innovation starts with ideas generation.  However, I've never experience the process of how new ideas are generated.  Today, I finally did.

The supplier we hire brought us a lot of fun toys and 6 customers whose specialties are idea generation.  They are trained to generate new ideas for different products and services of different companies.  It's amazing how many new ideas they generate in one single day.  It's an all day long process with very few breaks.  We have to work with these customers to generate ideas regarding to to-go service, food, menu, packaging, alcohol, multi-brand, hit and run, occasion themes and all sorts of topics.  It's so fast pace and the moderator just works us until we are dried out with any ideas.  Everyone just threw things out there without worrying about anything.  There is no "yes, but."  It's all good.



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