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Cult Branding January 20, 2006

Posted by jyu in Uncategorized.

Brinker is all about cult branding right now.  What is this cult branding shit??  Got a book from the boss named “The Culting of Brands” by Douglas Atkin…

Two controversial statements:

1.  Brands are the new religion

2. Cults are a rich and legitimate source of insight for the creation of brand workship.

I always thought cults are manipulative, evil and are designed for commercial gains.  I guess for the money sake, it makes sense to create a Brinker Cult…

I am in a cult now.  It’s called the “Brinker Cult.”  



1. Tania - January 23, 2006

HAHA, Cult Joany! I cannot picture you in a Cult, but, yes, Cult branding is “in”, there are people PASSIONATE about some brands. keep us posted on how this goes! Interesting…

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